Nutrabay Post-Purchase Resolution
Self-initiated — built for Nutrabay's PM internship application
"When delays are unavoidable, silence is what turns them into a trust problem."
- Mined 10 recurring 1-star themes across Play Store, App Store, Trustpilot & MouthShut (2.24/5, 1,070 votes) to surface a "marked delivered, not received" gap Nutrabay's own help center calls "rare."
- Root-caused it to a missing SLA/exception-aware layer on top of courier data Nutrabay already ingests, then designed a resolution flow reusing its existing Freshdesk and notification systems.
- Modeled an illustrative ~₹4L/month recovered GMV scenario and sequenced a 4-phase rollout by validation cost, not feature importance.